To lure Mary into a trap, Sam says "Bloody Mary" in front of a mirror three times and Mary appears: it's revealed that before Jessica's death, Sam had been having dreams of her being killed in the exact same way as his mother, and that he feels guilty for ignoring what he now thinks were prophetic visions.

Synopsis. A young girl in Toledo, Ohio, Lily Shoemaker, has a sleepover with her friends and is dared to say "Bloody Mary" three times into a mirror, as urban legend states that this will summon an angry spirit who scratches out the eyes of whomever says it.